Apple Music Replaces Pepsi As New Super Bowl Halftime Show Sponsor

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Apple will spend $250 million over five years to serve as the Super Bowl halftime show's headline sponsor.

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Apple Music replaces Pepsi, which sponsored the show for the past 10 years.

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The sponsorship will begin with this season's Super Bowl on Feb. 12, 2023 in Glendale, Arizona

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Over 120 million viewers watched last February's halftime show

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Dr. Dre, Kendrick Lamar, Snoop Dogg, Eminem, 50 Cent and Mary J. Blige performed in previous event

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The Super Bowl is the National Football League's annual championship game to crown the league champion.

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Since 1966, it has taken the place of the NFL Championship Game as the final game of each NFL season.

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