Apple Music Replaces Pepsi As New Super Bowl Halftime Show Sponsor


Apple will spend $250 million over five years to serve as the Super Bowl halftime show's headline sponsor.

Apple Music replaces Pepsi, which sponsored the show for the past 10 years.

The sponsorship will begin with this season's Super Bowl on Feb. 12, 2023 in Glendale, Arizona

Over 120 million viewers watched last February's halftime show

Dr. Dre, Kendrick Lamar, Snoop Dogg, Eminem, 50 Cent and Mary J. Blige performed in previous event

The Super Bowl is the National Football League's annual championship game to crown the league champion.

Since 1966, it has taken the place of the NFL Championship Game as the final game of each NFL season.